Revolutionary technology
Amazon Go works using smart sensors, deep learning, and
sophisticated algorithms that will cause the system to recognize a customer who
takes an item and then puts it back, and a customer who leaves with their
purchase. The first store is currently in the test phase in Seattle: open only
to Amazon employees at the moment, the concept, if it works, could be extended
more widely in the United States and who knows, around the world.
A technology so advanced that it still raises a few
questions: is the system really completely secure? Is data recovery really
accurate, what happens if you put an item back in another location, and most
importantly, how much can it cost to operate? And yet, although questions
remain for the moment, one imagines that the benefits to customers in terms of
convenience outweigh them.
Completely revisited customer experience
As a consumer, it is true that the idea appeals: no longer
need to queue, and shopping is no longer synonymous with wasted time. Based on
connected intelligence, or Internet 3.0 as we know it, the concept of Amazon Go
goes beyond the simple sale of products, going so far as to create an entire
environment, in which the customer evolves, and where the digital and the
physical combine harmoniously.
With the passage of the fully connected supermarket, the
cutting-edge technology continuously implemented in Amazon's strategies, seeks
to offer consumers an experience as smooth as possible, with a transition not
only automated between each device, but also between digital and reality. .
Amazon Go is a continuation of the Dash Button and the
Remote Control, and then the Dash Replenishment Service. The customer can order
directly from these objects, then find his order directly on his smartphone app
to validate it.
Supermarkets first, and after?
Perhaps one day, robots and other software will have
replaced us in many tasks: according to a study carried out on the occasion of
this year's World Economic Forum, by 2020, it is more than 5 million jobs that
could be carried out by computers. Amazon Go is revolutionizing the convenience
store industry, like Uber, Tesla and even Google, which have enough cards in
their hands to change the situation in transport and delivery with the
development of wireless cars. drivers.
Source: Forbes
The concept of Amazon Go is unquestionably part of the
brand's unique customer experience-oriented strategy, and once again proves
that it is always one step ahead of its competitors. In addition, this leads us
to reflect on the future of local commerce: each actor, whether consumer or
company, does not evolve at the same speed: are we therefore all ready to adopt
such innovations in our daily lives? ?
Judging by the election of Donald Trump and his desire to
"Make America Great Again" by updating thousands of industrial jobs -
which has also earned him the votes - we can sense that progress is still to be
made in people's minds before being able to fully collaborate with artificial
intelligence.